In 2018, per an investigation by the FDA, Juul agreed to pull certain flavored cartridges (which could entice underage use) from the market. Food and Drug Administration (FDA) Given the high nicotine concentrations in Juul, the potential health consequences of its use by young people could be more severe than those from their use of other e-cigarette products. Its widespread use by young people has triggered concern from the public health community and multiple investigations by the U.S. According to documents obtained by the Massachusetts Attorney General's office, Juul bought ads on seventeen different educational, gaming, and crafting sites directed towards middle and high school students. Juul also purchased ad space in Seventeen magazine, and on the Nick Jr. Īfter a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees. Altria (formerly Philip Morris Companies ), acquired a 35% stake in Juul Labs for $12.8 billion on December 20, 2018. Juul Labs was co-founded by Adam Bowen and James Monsees and is headquartered in San Francisco. Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. ( / ˈ dʒ uː l/, stylized as JUUL Labs) is an American electronic cigarette company that spun off from Pax Labs in 2017.
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